If you have not already seen it, Old Spice has once again made headlines with the company’s most innovative, engaging and entertaining advertisement we have seen.

Terry Crews, everyone’s favourite chocolate coated muscle bound insane train, is back and ready to introduce you to an interactive ‘muscle music’ experience. Be wowed into submission as Terry’s orchestra of rippling muscles entrancingly quiver and undulate to produce absurd aural sensations resembling music, but that is not all. Once you have watched the video, head on over to Vimeo and activate the interactive ‘recording’ mode which allows users to control Terry’s ridonkulous muscle symphony with a keyboard.

Be warned, it is quite an addictive time waster.

[yframe url=’http://www.youtube.com/watch?v=yZ15vCGuvH0′]

[Sources: Hype Beast, Vimeo]

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Owner, founder and editor-in-chief at Vamers, Hans has a vested interest in geek culture and the interactive entertainment industry. With a Masters degree in Communications and Ludology, he is well read and versed in matters relating to video games and communication media, among many other topics of interest.